PillowMe is physically an ordinary pillow that extraordinarily put a user to sleep and go deep into his/her dream at once with its futuristic microchipped technology.
An idea that I think would draw attentions from the audience to consider PillowMe as their useful and everyday products is to promote "a quick sleep bringing up full freshness".
I started brainstorming listing lists of things which metaphorically/visually represent "quickness/fastness". A microwave is the final answer.
Since PillowMe's target is quite mass, a house-whole for instance, especially ones involved with city life(living in rush hours and having small time for relaxation), microwave is a common kitchen tool that city people choose to cook for their meals. Thus, microwaves are relevantly connected to our audience's personal lives easily and directly.
Therefore, a microwave is used to narrate the whole ads by representing a rushing mood of quick sleep and an instant outcome of fully rest that is a pay-off of using the product.
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