PillowMe: Ads Inspiration

There is an advertisement for Hoover(though when I first saw it I had no idea what Hoover is). There is nothing much going on on the ads but an awaiting moment of a single deserted luggage slowly coming out from an airline luggage pick-up tray. Audience follow the ads and doubt about how the scene would pay-off.

I apply this awaiting moment to my PillowMe ads by having a clock on a microwave as the only moving object on the scenes, and the pay-off shows up when the clock counts as "0".