On November 22, we had a guest speaker, Liad Baniel, come to show some interesting design works of some well-known designers. Also we could get a chance to get his critiques on our assignments individually.
I showed him my marketing spot draft and style-frames. The critiques were very helpful especially on the part of my logo, "Pillow Me", that the highlight was read as ill, which conveys negative meaning to the product. Then I decided to change the design from having highlighted colors to having one solid color for the whole identity.
His critiques for the style-frames and the idea of my marketing ads about having a microwave metaphorically represents immediate nap the product provide are, again, very helpful. He pointed out some good points such as the microwave could mislead the message of we're selling a pillow to we're selling a microwave, and showing a microwave is not convincing customers enough to feel why they really want our product. I, again, then decided to go back to my old direction of marketing spot by having a person wearing a pajamas at work to represent that person is all ready for bed though working. And once she takes a nap with Pillow Me pillow, which takes her only 5 minutes, she wakes up dressing proper attires and looks fresh.
From that turning point, I learn that each project, if working in reality, needs much more time to reinforce on every single one.
