Presentation Format

The situation I proposed to the audience to persuade them to use Pillow Me pillow when they need enough rest is the situation of when people are tired from study/work. In order to make the presentation and the project concepts to be relevant to each other, that is why I chose to design my presentation format as a flip book.

Thoughts from guest speaker

On November 22, we had a guest speaker, Liad Baniel, come to show some interesting design works of some well-known designers. Also we could get a chance to get his critiques on our assignments individually.

I showed him my marketing spot draft and style-frames. The critiques were very helpful especially on the part of my logo, "Pillow Me", that the highlight was read as ill, which conveys negative meaning to the product. Then I decided to change the design from having highlighted colors to having one solid color for the whole identity.

His critiques for the style-frames and the idea of my marketing ads about having a microwave metaphorically represents immediate nap the product provide are, again, very helpful. He pointed out some good points such as the microwave could mislead the message of we're selling a pillow to we're selling a microwave, and showing a microwave is not convincing customers enough to feel why they really want our product. I, again, then decided to go back to my old direction of marketing spot by having a person wearing a pajamas at work to represent that person is all ready for bed though working. And once she takes a nap with Pillow Me pillow, which takes her only 5 minutes, she wakes up dressing proper attires and looks fresh.

From that turning point, I learn that each project, if working in reality, needs much more time to reinforce on every single one.

PillowMe: Styleframes

The mood and styles of PillowMe marketing ads are projecting that PillowMe can turn your tired and long day into a fresh and beautiful day within a quick sleep like cooking with a microwave.

PillowMe: Ads Inspiration

There is an advertisement for Hoover(though when I first saw it I had no idea what Hoover is). There is nothing much going on on the ads but an awaiting moment of a single deserted luggage slowly coming out from an airline luggage pick-up tray. Audience follow the ads and doubt about how the scene would pay-off.

I apply this awaiting moment to my PillowMe ads by having a clock on a microwave as the only moving object on the scenes, and the pay-off shows up when the clock counts as "0".

PillowMe "What It Does"

For "What It Does" stop motion, I generate the motion into each step occurring when the product is being used. Starting from a person gets tired, then she puts a pillow(PillowMe product) on, and the product puts this person into her deep sleep and in a stage of dream, and then when she wakes up, her dark circles surrounding her eyes disappear and she becomes fresh and ready for the day.

PillowMe: Marketing Strategy

PillowMe is physically an ordinary pillow that extraordinarily put a user to sleep and go deep into his/her dream at once with its futuristic microchipped technology.

An idea that I think would draw attentions from the audience to consider PillowMe as their useful and everyday products is to promote "a quick sleep bringing up full freshness".

I started brainstorming listing lists of things which metaphorically/visually represent "quickness/fastness". A microwave is the final answer.

Since PillowMe's target is quite mass, a house-whole for instance, especially ones involved with city life(living in rush hours and having small time for relaxation), microwave is a common kitchen tool that city people choose to cook for their meals. Thus, microwaves are relevantly connected to our audience's personal lives easily and directly.

Therefore, a microwave is used to narrate the whole ads by representing a rushing mood of quick sleep and an instant outcome of fully rest that is a pay-off of using the product.

Motion Design:Animation

Motion Design originally began with analog scenes. Each scene was created by consistent drawing or having human's consistent vision to perceive animation. It took a creator a great amount of time to create each single scene. Nowadays, since digital involves, creating animation consumes much less time. Also, other old techniques had been used in the past are still alive in the meantime. Since each technique of different type of animation has its own aesthetic, many contemporary film makers or animators manipulate them together to create their own signature in their works.

No matter how far we go today in technology involvement, number frames, smoothness or coarse of speed in films are still thought based on the same fundamental.