Color

I agree with the article that our perception in colors varies depending on our background, culture, and tradition. In some cultures, they see brighter colors good meaning; while, in other cultures, those have negative meaning.

We see colors everywhere in our everyday life since the first day we opened our eyes and found that they are not blind.

Still, I think each shade of colors should affect on an individual's mood and feeling separately not depending on any theories. Once, we gather too much directed information; we unnoticeably turn the information to be our believes.